Dated July 14, 2016
Dated July 12, 2016
*Documents filed with the Securities & Exchange Commission.
$5.00 / Share
200,000 / Min
10,000,000 / Max
July 17, 2016
NewsBeat Social, Inc. (“NBS” or “the Company”) is a video-first news agency, gathering news coverage from around the world and distributing one-minute, fact-intensive news reports across social media. NBS was formed in April 2012 and began operations on February 8, 2013. Since inception, the Company’s business has expanded significantly, and it has gathered and distributed a total of 30,000 news reports, reaching viewers in 236 countries and territories around the world. Today, NBS has 30 full-time employees who gather and distribute over 50 news reports a day.
Since 2014, Facebook users have been presented with NBS news videos over 8.1 billion times, resulting in 403 million video “views” (lasting 3 seconds or more) in 2015 (up 458% from the previous year) and a Facebook fan base of approximately 2.8 million people as of the end of 2015 (up 27% from the previous year-end). From December 2014 to December 2015, the size of the Company’s Facebook audience (i.e., the number of discrete individual user accounts given the opportunity to watch its news reports) increased 64%, to approximately 59 million a month. From 2014 to 2015, the engagement rate of the Company’s Facebook audience (i.e., the percentage of such user accounts who view its news reports and “like”, comment on or share them, expressed as an average of the 12 monthly engagement rate averages in a year) increased 87%, to 15% of its audience. NBS has been able to achieve this growth in audience and engagement rate while keeping news gathering and distribution costs below $100 per news report.
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